First, Gen Z was bringing back the point-and-shoot digital cameras of the early 2000s, but now TikTok users are bringing back the Fujifilm X100 – and driving the price of the camera up dramatically with it.
FujiAddict reports that Fujifilm X100 camera prices have skyrocketed recently, especially in recent days, due to TikTok users praising the camera on the social media platform.
@bethanjroberts I still like phone pics ngl #camera #instagram #fyp ♬ Good Days – SZA
The report notes that the price hike can be seen across all vendors. However, TikTok’s impact on the camera’s price can best be seen on Amazon, with X100V prices reaching around $3,000, which is as much or more than some new full-frame options from Canon, Sony or Nikon. ask.
Additionally, the price of an original, used Fujifilm X100 has gone from a few hundred dollars to around $1,000.
Data shows that the price of the camera started to rise earlier this year, but this trend has continued steadily. Although the Fujifilm X100 has always been a popular compact camera, online coverage has never had that kind of influence on its price and is further proof of TikTok’s power as a major force in the industry. of the camera today.
“This camera will change your life”
In recent months, there has been renewed interest in the Fujifilm X100 on TikTok. The #fujifilmx100v hashtag now has over 3.2 million views. While the hashtag #fujifilmxt100 has an additional 1.1 million views.
@jdonswrld In response to @Whitemf Fujifilm x100v works wonders! 📸 #fujifilm #cameratips #phototips #photography #filmmaker #videotips ♬ original sound – CULTED
Several TikTok users have praised the Fujifilm X100’s color science. However, interest in the camera seems to have particularly gained traction on TikTok after photographer and influencer Kylie Katich posted a series of viral videos about the Fujifilm X100 in September declaring that “this camera will change your life”. .
@kyliekatich THIS CAMERA WILL CHANGE YOUR LIFE #fujifilm #filmcamera #photography #capturethemoment ♬ original sound – Kyliekatich
In the clip, Katich shows off some of the photos she took with the camera and explains how they required “zero editing”. The photographer then notes how the Fujifilm X100 “looks like a film camera and has settings like a film camera but it’s digital”.
Katich then explains how the Fujifilm X100 is “a digital camera that mimics film.” She describes how, “you can read your photos, go straight to your phone while you’re filming, and not waste time or money developing the film, and you can even shoot with automatic settings if you want. “.
It is this claim that the Fujifilm X100 can perfectly imitate a film camera that has captured the imagination and curiosity of TikTok. The resurgence of film photography can largely be attributed to Generation Z and the concept of finding a modern digital camera that can mimic film is compelling for younger users.
@grace.troutman Thanks @Kyliekatich for the rec!! Can’t wait to see what it can do on wedding days #filmcamera #film #weddingphotographer #photographer #fujifilm ♬ original sound – Grace Troutman
Following Katich’s video, other photographers like Grace Troutman bought a Fujifilm X100 for it and reviewed the camera in clips that amassed millions of views.
Since then, the photographers have also posted videos on TikTok in which they describe how they replaced their film camera with the Fujifilm X100 instead. While other TikTok users love the filmmaker and photographer, Edward Lee dubbed the Fujifilm X100V their new “favorite camera” for its ability to take photos that don’t need editing.
@edwardleefilms By far my favorite camera 🤘🏼 #fujifilm #fujifilmx100v #x100v #streetphotography ♬ original sound – Edward
When Instagram declared it was no longer a photo-sharing app, TikTok increasingly became the online space to discuss photography and is clearly a major player determining current trends and future of cameras, especially among Gen Z.
PetaPixel previously reported on how TikTok’s dominance in short video isn’t the only thing Instagram should be worried about. Back when Instagram was moving further and further away from its roots as a photo-sharing app, Gen Z found a new space to post their selfies and photos — and that’s TikTok.
Picture credits: Header photo elements licensed via Depositphotos.
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